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MyFlama

Building a Community-First Social Media Experience

MyFlama – A next-generation social platform focused on engagement, creators, and communities.

MyFlama Case Study

Services:

  • Custom Social Media Development
  • UI/UX Design
  • API Development
  • Cloud Deployment

Sector:

  • Social Media
  • Community Platforms

Tech:

  • Next.js
  • React Native
  • Node.js
  • NestJS
  • Strapi
  • PostgreSQL
  • Redis

Building a Community-First Social Media Experience

MyFlama is a modern social media platform designed to foster meaningful interactions through interest-based communities, creator-driven content, and real-time engagement.

Hidden Mind Solution designed and developed MyFlama as a scalable, secure, and content-driven social ecosystem. The platform enables users to create and join communities, share multimedia content, engage through reactions and discussions, and discover trending topics through intelligent feeds.

Creating a data-driven customer experience

Project highlights

Challenge

Driving engagement and managing scalable communities

MyFlama aimed to build a social media platform that encouraged active participation instead of passive content consumption. The key challenges included low user engagement common in traditional platforms, managing large interest-based communities, ensuring safe and effective moderation, and maintaining platform performance during high traffic periods.

Solution

A scalable, engagement-first social ecosystem

MyFlama’s core challenges, Hidden Mind Solution delivered a fully custom social media platform that prioritizes **community interaction, personalized discovery, and creator empowerment. A flexible backend architecture was built using a headless CMS to manage content types, community metadata, media assets, and moderation workflows efficiently.

Key platform capabilities included real-time interaction tools (likes, comments, shares), smart feed algorithms tailored to user interests, role-based community controls, and secure user authentication. Strapi served as the central content repository, enabling editorial teams and moderators to quickly update and govern content without code changes, while delivering APIs to both web and mobile frontends seamlessly.

OutComes

Enhanced engagement, stability, and platform governance

MyFlama’s launch delivered strong measurable results:

Significant boost in user engagement** through personalized feeds and community-centric features.

Stable performance under peak loads, thanks to a scalable backend design and optimized API architecture.

Stronger content quality and safety through automated and manual moderation tools, increasing user trust and platform credibility.

Project showcase

The Results

0Increase in overall user engagement after platform launch
0Platform uptime during peak traffic and high engagement events
0Communities launched with active moderation and content workflows